Co-Founder and CEO / Admix
Sam co-founded Admix in 2018 after a number of years building mobile games and app startups focused on gamification. Frustrated with the lack of simple, seamless and effective options for monetising content, he took matters into his own hands and created the pioneering Admix platform. One of the key voices of the growing ‘In-Play’ movement, Sam is passionate about helping creators monetise their valuable content through immersive, non-interruptive advertising that enables brands to reach highly engaged audiences. A multilingual physics graduate, Sam started his career as a Formula 1 engineer for Mercedes AMG.
Unlocking Gaming’s Potential as a Media Channel
- 9 May, 2021
- 15:30 - 16:00
- Main Stage