If User Acquisition is your job, you’re feeling the pressure right now. Whether you’re a UA Manager, a Growth Marketer or a hardcore Data Analyst, if it’s your job to find and buy mobile users for your app, my guess is you’re having a hard time. Competition in the app world is off the charts. Before all you needed was a great app in the app store. Those days are gone. In 2011, Apple’s app store alone contained 500,000 apps. Within two years that had doubled. By 2016 it had doubled again to over 2,000,000. This is a trend we’re seeing in app stores around the globe. And that means higher prices to acquire new users. As the cost of acquiring new users sky rockets, it becomes more and more important to find a smart way to compete and stay in the game.